When it comes to digital marketing, email is still one of the most effective ways to reach customers and drive sales. Experts in the field defiant marketing agency says that crafting an email strategy that actually converts takes work. Your subscribers’ inboxes are flooded every day, so making your emails stand out is crucial.
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Get Personal
No one wаnts emаils thаt feel like they сoulԁ hаve been sent to аnyone. Segment your list аnԁ сustomize emаils so subsсribers feel like you reаlly get them. Use their first nаmes аnԁ informаtion аbout their рurсhаse history or behаviors to mаke it рersonаl. But ԁon’t go overboаrԁ to where it feels сreeрy.
Nail Your Subject Lines
You’ve got about 3 seconds to convince subscribers not to keep scrolling. The subject line is critical—get creative and test different options to see which catch attention. Consider using their name, emojis, curiosity gaps, or urgency to make them want to open it.
Spot-check your design
Once they’ve opened, keep them reading. Make sure text is easy to scan and buttons stand out. Break things into short paragraphs and use bullet points when possible. Sit back and squint—does anything jump off the page and grab their eyes? Tweak images or text size if needed.
Get to the point fast
We all tend to delete emails pretty quickly. Hook them in the very first sentence with an interesting stat, emotional appeal, or compelling reason to keep reading. If they’re intrigued upfront, you’ve got ‘em.
Peer pressure works, even in our inboxes. Back up claims about your product with a quick customer review quote, statistics about sales or traffic, or mention of press coverage. Social proof builds trust and gets more opens and clicks.
Give ‘Em FOMO
Create some anxiety that they’ll miss out on by not taking action. Use time-sensitive offers with countdown timers, limited quantities, or expiring codes. Just don’t overdo it to the point of frustration. A little FOMO goes a long way.
Reduce Friction
The easier you make it, the more likely they’ll convert. Simplify your call-to-actions, eliminate unnecessary fields, use one-click purchase links, and consider free shipping or reduced prices to get those impulse buys.
Follow Up
Studies show it takes 7–13 touches to make a sale. Set up autoresponders so you can continue nurturing contacts who don’t convert right away. Provide more value by sending helpful tips or product recommendations in your follow-up sequences.
Test and optimize
Don’t get stuck doing what you’ve always done, even if you think it works. Regularly A/B test subject lines, content, designs, calls to action, and send times. The analytics will show you what resonates, so you can keep improving.
Review your results
Which emails convert best? When do subscribers open the most? Knowing that level of detail lets you plan smarter campaigns. Dive into the data monthly to spot trends and opportunities you’re missing out on now.
Wow, that was a lot of tips. But seriously, taking even just a few of these suggestions and implementing them into your email strategy can really move the needle on your conversions. Don’t get overwhelmed trying to tackle them all at once, either. Pick a couple areas to start working on, then build positive momentum from there.
You’ve got this. Here’s to taking your email marketing up a notch in 2023. Just don’t get too good. We still want my emails to stand out in their crowded inboxes too. Let us know if you have any other questions.
